Sign in

close

Registering for this site allows you to access your order status and history. Just fill in the fields below, and we’ll get a new account set up for you in no time. We will only ask you for information necessary to make the purchase process faster and easier.

Create an Account

Shopping cart

close
  • No products in the cart.

Our story

A family business that started over with one simple product

We're Bill and Maida. When the 2008 recession closed the market research company we'd run for 17 years, we started again, with organic aloe vera gel grown and bottled in the USA.

Shop our products
Bill and Maida, founders of NaturSense
  • 2015 NaturSense aloe vera gel launched
  • 13,000+ customers served
  • USA grown, made and bottled
  • Family owned and run

How we got here

From corporate technology to organic skin care, by way of one very hard year.

  1. 17 years

    A market research company

    We helped introduce complex technology to corporate decision makers, for clients including IBM.

  2. 2008

    Starting over

    When the recession hit, our clients put projects on hold. We had to let our team of 30 go and find a new path.

  3. 2015

    One simple product

    A family member introduced us to ecommerce. We began with organic NaturSense Aloe Vera Gel, grown and produced in the USA.

  4. Today

    A growing family of products

    Aloe vera gel, Castile soap and more, trusted by over 13,000 customers.

What we stand for

  • 99% organic aloe

    Cold-pressed aloe is the heart of our line.

  • Short ingredient lists

    Safe, effective ingredients, and nothing we wouldn't use ourselves.

  • Made in the USA

    Grown, produced and bottled here at home.

  • Honesty and care

    Our success is judged by the people who use our products.

Giving back

The success of our company lets us support work around the world in three areas we care about:

  • Literacy
  • Disaster relief
  • Drug rehabilitation

“We consider our company to be a platform for making the world a better place, one excellent product and one precious customer at a time.”

Bill and Maida

Thank you for being here

Thank you for coming to our website and reading about how we arrived here. We're dedicated to contributing positively in business and in life. Please let us hear from you, too!

All the best, Bill & Maida

A letter from Bill & Maida

Our story

Like many people affected by the Great Recession of 2008, necessity demanded that we recreate ourselves. The market research company we'd owned for over 17 years had given us front-row seats to the expanding world of business computing. Our job at that time was to introduce complex technology solutions to corporate decision makers, the price tag often costing in the millions of dollars.

Despite the many accolades from our clients, giant technology corporations including IBM, they put their marketing project plans on indefinite hold during the economy's agonizing disruption. Sadly, we had to let our team of 30 go, and began to explore new opportunities.

A dear member of our family introduced us to ecommerce retail. No strangers to technology, we embraced the digital tools needed to establish an online business. Personal care and beauty products were already our passion in day-to-day life, so we decided to formulate superior skin care products. Using the best organic, natural and nourishing ingredients, grown and produced in the USA, we began with a simple and beautiful product, our organic NaturSense Aloe Vera Gel. It gave us a new life, and a foundation for the creation of an expanding line of products containing safe, effective ingredients.

Our ongoing mission is to make wholesome products available to a great many individuals, products that ease discomfort and contribute aesthetically to healthy and long, satisfying lives. Ultimately, our success is judged by those who use our products, and we are honored that over 13,000 customers have given our products their praise. We promise to be ever diligent toward meeting and exceeding their expectations.

The success of our company has given us the privilege to support social betterment activities around the world in literacy, disaster relief and effective drug rehabilitation. We consider our company to be a platform for making the world a better place, one excellent product and one precious customer at a time.

Thank you for coming to our website, reading about how we arrived here and our dedication to contributing positively in business and personal life. Please let us hear from you, too!

All the best, Bill & Maida

Scroll To TopScroll To Top